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Li Yuchun, also known by the English name Chris Lee, has been unveiled on social media as YSL Beauty’s new ambassador, the first spokesperson for the brand to come from China. The androgynous songstress is no stranger to fashion and luxury brands.
Chinese star Li Yuchun, aka Chris Lee, has recently landed a lucrative deal with Versace as its latest global ambassador, adding one more leading brand to her luxury endorsement “collection”. Thanks to his flawless skin, Xiao Zhan became YSL Beauty’s skincare ambassador for Asia in 2022. Photo: @yslbeauty/Instagram. Xiao scored four endorsements in the third quarter of last year. Dua Lipa and YSL Beauty are making it official. The pop star has been announced as the new global makeup ambassador for the brand, with the first part of her inaugural campaign dropping today. Yves Saint Laurent Beauty has made a bold move by naming Yasmin Finney as it’s first-ever U.K. local ambassador. The decision has caught the attention of many as Finney is an influential figure in the transgender community and a .
Sho Hirano attended a press conference in Tokyo on the 9th to announce the appointment of Yves Saint Laurent Beauty as Asia ambassador and commercial.53K Likes, 1820 Comments. TikTok video from YSL Beauty (@yslbeauty): “Welcome Sho Hirano, our Ambassador for Asia. From the lens to the lips, watch as he ignites the scene with the eternal allure of ROUGE PUR COUTURE. #YSLBeauty #RougePurCouture #ShoHirano”.
Together with Korean TV culture, YSL co-founded the lipstick craze in China. YSL not only succeeded in creating buzz among usual Chinese consumers, but also reaching the previously unreachable — Chinese men who had no previous knowledge about makeup. "The global debut of YSL Beauty’s new flagship store marks our bigger commitment to bringing the best of the world’s beauty to consumers in Shanghai and the whole China," said L'Oreal China President and CEO Fabrice Megarbane.
While mass brands have an edge on China’s Tmall in terms of search visibility, prestige labels can fight back by investing in the right areas, according to a new report by research firm L2.
Li Yuchun, also known by the English name Chris Lee, has been unveiled on social media as YSL Beauty’s new ambassador, the first spokesperson for the brand to come from China. The androgynous songstress is no stranger to fashion and luxury brands. Chinese star Li Yuchun, aka Chris Lee, has recently landed a lucrative deal with Versace as its latest global ambassador, adding one more leading brand to her luxury endorsement “collection”. Thanks to his flawless skin, Xiao Zhan became YSL Beauty’s skincare ambassador for Asia in 2022. Photo: @yslbeauty/Instagram. Xiao scored four endorsements in the third quarter of last year.
Dua Lipa and YSL Beauty are making it official. The pop star has been announced as the new global makeup ambassador for the brand, with the first part of her inaugural campaign dropping today. Yves Saint Laurent Beauty has made a bold move by naming Yasmin Finney as it’s first-ever U.K. local ambassador. The decision has caught the attention of many as Finney is an influential figure in the transgender community and a .Sho Hirano attended a press conference in Tokyo on the 9th to announce the appointment of Yves Saint Laurent Beauty as Asia ambassador and commercial.53K Likes, 1820 Comments. TikTok video from YSL Beauty (@yslbeauty): “Welcome Sho Hirano, our Ambassador for Asia. From the lens to the lips, watch as he ignites the scene with the eternal allure of ROUGE PUR COUTURE. #YSLBeauty #RougePurCouture #ShoHirano”.
Together with Korean TV culture, YSL co-founded the lipstick craze in China. YSL not only succeeded in creating buzz among usual Chinese consumers, but also reaching the previously unreachable — Chinese men who had no previous knowledge about makeup. "The global debut of YSL Beauty’s new flagship store marks our bigger commitment to bringing the best of the world’s beauty to consumers in Shanghai and the whole China," said L'Oreal China President and CEO Fabrice Megarbane.
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ysl china ambassador|ysl beauty influencer program
